The best AI, all in one place.
Poe is a diverse bot ecosystem making AI more accessible to everyone.
Our new, multi-layered brand expression
Stacking chat bubbles representing Poe’s diverse bot ecosystem
Official bots: Poe offers an interface to over 50 LLMs from leading model providers like OpenAI, Anthropic, and Google, as well as open-source models like Llama. Each of the models are curated and vetted by our team.
User-created bots: Poe empowers both technical and non-technical creators to build their own bots using prompts hosted on the platform or hosted elsewhere through an API. These bots cater to various tasks and needs, enriching the ecosystem.
Multi-colored palette symbolizing Poe’s multi-modal expansion
Beyond Text: As Poe expands to new modalities like image, video, and audio, the vibrant colors represent the platform’s growing versatility.
Multi-modal interactions: The product facilitates seamless multi-bot interactions, bridging different modalities, allowing users to engage through a mix of input and output types. Users can interact with multiple bots within the same conversation, through in-chat recommendations and @mentions, choosing the best bot that suits their evolving needs.
Brand in motion and playful in-product interaction tests:
Outro tests:
Final brand identity in motion:
Poe marketing website design and execution: poe.com/about
VI guideline:
If you are interested in reading more about the rationale behind this design, the guiding principles, and the process behind the scenes, please go check out the blog post here: https://quoradesign.quora.com/Poe-rebrand.